We’ve asked our 3 fashion friends @emswells, @georginalennon1 and @aida.bdji to put our fail-safe style formula to the test in our latest campaign... Shot in the streets of Paris, it’s an edit of their favourite pieces from our latest collection, expertly styled to show their own personal takes on #RelaxedGlamour dressing.
But what is Relaxed Glamour?
#RelaxedGlamour is the art of putting things together - mixing smart with casual, finding balance in every look.
Shop our Relaxed Glamour looks below with our easy ‘Shop The Look’ button
The straps on this ribbed scoop-neck vest are carefully shaped to cover your bra straps at either side.
Can you give us your favourite Relaxed Glamour combos for this season?
Aïda: I tend to wear a lot of blazers with trainers as I walk a lot during the day – it's one of the upsides of living in Paris! I also like the combo of cute tweed shorts or jackets with knee-high boots, it's a both relaxed and elevated look that I just love.
The straps on this ribbed scoop-neck vest are carefully shaped to cover your bra straps at either side.
What makes a great Relaxed Glamour look? What is the key to getting that high/low balance right?
Georgina: For me, it’s all about making sure nothing is fussy. Don’t overthink it. A muted colour palette will always look chic, as will head-to-toe black. I always like to mix a bit of tailoring in with an otherwise very casual look; a good blazer or tailored overcoat will transform a very casual look without ruining the comfort levels! Another tip would be to make sure you don’t look too slouchy; tuck your jumper in at the front to give a better silhouette, or wear more fitted pieces under a larger overcoat. Finally, if in doubt, just add sunglasses.
The straps on this ribbed scoop-neck vest are carefully shaped to cover your bra straps at either side.
How do you get the most longevity out of your wardrobe?
Emily: I tend to stick to a colour palette that I know and love so when I'm introducing new items into my wardrobe everything works together. And I always invest in high quality pieces.
We’ve asked our very own parisienne Aïda to share her top things to see, eat & do while in the city of lights...
SEE
Visiting museums is one of my favourite things to do... The Louvre is a must but can get crowded, so my other favourites are: the Musée d’Orsay, the Musée du Quai Branly – Jacques Chirac and the Centre Pompidou.
DO
Shopping, of course! I love the Galeries Lafayette, but La Samaritaine has recently become the new ‘place to be’ for all things fashion & luxury.
EAT
I’m obsessed with Asian food, so I always like to wander around the 2nd arrondissement – it's a lovely neighbourhood that’s filled with authentic Japanese and Korean restaurants, and you can always finish your meal with a bubble tea (my favourite drink).
