Want to know what #RelaxedGlamour looks like this spring? Our founders Liz and Lisa are here to give you the rundown on all the key items to buy into and how to wear them now. Watch as they spill their ultimate styling tips for the season, plus, how to build a capsule wardrobe and the inside track on our latest launches. (How does a new London store sound?)
Let us help you to translate the trends and decipher hero catwalk looks through our how-to-wears and high-low styling tutorials - starting with a big hit of hero buys just-in. Foolproof outfit inspo, right this way.
The shortcut to effortless outfit success focusses on versatile, easy to wear pieces. A look that feels grown-up but sexy, polished yet a bit edgy. We don’t believe in overdressed, just be sure to make everything slightly undone.
2. RELAXED GLAMOUR IS… HIGH-LOW DRESSING
Here comes the science bit – concentrate! The formula to nailing every ensemble = one-part casual cool + one-part polished chic. Target pieces that can be dressed up or dressed down. Think, a suit with trainers, or a leather skirt with a Breton.
3. RELAXED GLAMOUR IS… WEARABLE
Wearability is integral to everything we design. We concentrate on creating an edited collection of essentials and good wardrobe foundations that will make up the base of every outfit. Comfort is king. Its fashion meets function.
4. RELAXED GLAMOUR IS… CONSIDERED
We’re on a mission to translate the trends and help you to refine your own style with shapes and cuts that are forever flattering. From morning commute to office and sofa chill, let us make sense of fashion for you - so all you need to do is concentrate on looking good 24/7.
5. RELAXED GLAMOUR IS… TIMELESS
Core investment items and forever buys which transcend the seasons are key. A good pair of jeans that just gets better with age, or a wear-again leather jacket.