We want to remind you of the kind of style we stand for, from love-and-wear-always dresses to the perfect pair of trusty jeans – those ones that make you feel amazing each and every time. Here our founders Liz Houghton and Lisa Agar-Rea unpack everything defining our Relaxed Glamour fashion philosophy, with a walk behind the brand and peek at the pieces they’re loving from the spring collection.
WHAT IS RELAXED GLAMOUR?
“My failsafe wardrobe pick is a perfect white shirt with a twist. We’ve created a feminine version of a traditional gentleman's dress shirt, complete with pintuck detail, deep cuffs and sharp collar. AN AM-TO-PM HERO.”
- Liz, co-founder
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Making sense of fashion, we refine the catwalk trends and make them effortless. Simply follow our easy formulas for unique ways to wear key items.
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Modern, forever pieces make up the foundations of our brand. Rely on us for classics, stamped with longevity. The building blocks of an interchangeable, mix and match capsule – with limitless outfit possibilities.
“A good dress makes you feel amazing, so we focus on FLATTERING SILHOUETTES and tones with eternal appeal. A PRETTY GEOMETRIC LIKE THIS WILL ALWAYS BE IN STYLE and I know the print will serve me well season after season if I just change up my accessories.”
- Lisa, co-founder
GETTING DRESSED MADE EASY
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A Mint Velvet garment means affordable quality. We’ll never compromise on standards and take the time to scrutinise every fabrication, shape and all the extra little details. We want you to love and wear our clothes for a long time.
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Elevating the everyday through feel-good fashion. If you need a new look or want to build a lasting capsule. Ask about our Complimentary Personal Styling Sessions in your local boutique or head to the Personal Styling page.
"Relaxed Glamour was born around the kitchen table. It answered everything we needed - clothes with a relaxed vibe, nod to the trends and THAT LITTLE BIT OF GLAMOUR.”
- Liz Houghton, co-founder
