Extending the life of our garments and protecting the planet

Our commitments

We will switch to more responsible materials.

We’ll become a more circular business.

We’ll take action to reduce our carbon footprint.

Our 2030 goal

100% of clothing to be sourced more responsibly by 2030.

We’re committed to designing products that have a lower impact on the planet. Our goal is to understand the environmental impact of our raw materials and products, switch to more responsible alternatives where possible and increase our responsibly sourced products annually. In 2021, we established a baseline that 14% of our clothing range* was being sourced more responsibly**.


- We are proud members of Better Cotton and Leather Working Group.

- We have mapped our raw materials and established a responsible baseline.

- We have increased our clothing range from 14% to 45% of being sourced more responsibly from the year 2021 to 2022.


- At least 65% of our clothing range* to be sourced more responsibly** in 2023.


- To take it step by step to reach 100% more responsibly by 2030.


Better Cotton

We have been proud members of Better Cotton since 2021. Better Cotton is not a fabric but by choosing our cotton products, you’re supporting Mint Velvet’s investment in Better Cotton’s mission, which is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton is sourced via a system of mass balance and therefore products may not contain Better Cotton. Find out more about Better Cotton and the Mass balance system.

Organic Cotton

Organic Cotton uses less water and energy than conventional cotton.


LENZING™ ECOVERO™ branded viscose fibres are derived from certified and controlled wood sources and produced with significantly lower fossil energy use and water than generic viscose. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

Recycled polyester & polyamide

Recycled Polyester and Polyamide fibres divert material that could end up in landfill and promote more circular fashion.

TENCEL™ Lyocell

TENCEL™ Lyocell fibres are derived from responsibly managed forests using a closed loop production process. TENCEL™ is a trademark of Lenzing AG.

Leather Working Group

We are committed to supporting responsible leather manufacturing across the globe and that is why we have been proud members of the Leather Working Group (LWG) since 2021. It’s an international organisation made up of stakeholders across the leather supply chain. By choosing our leather products, you’re supporting Mint Velvet’s investment in more responsible leather manufacturing through the Leather Working Group.

*Main body of the item. Excludes swimwear, Mint Velvet Kids and accessories. We are currently reviewing how we incorporate these exclusions in the future.

**Items include 50% responsibly sourced materials or support our investment in responsibly sourced materials. Main body of the item only. The tolerance allowed for garment and fabric composition is +/- 3% based on the total weight of fibres. This is in line with EU Textile Fibre Composition Regulation EU 1007/2011.

***This includes cotton supporting Better Cotton, organic cotton and recycled cotton. Better Cotton is not a fabric, it is a sustainability initiative we support through our sourcing of Better Cotton. Better Cotton is sourced via a system of mass balance and therefore any products labelled as such may not contain Better Cotton.

Our Policies

Environmental policy

We are aware of our environmental impact as a company and are committed to reducing it. As signatories of WRAP/Textiles 2030 we are working with them to reduce our carbon usage and footprint.

Cotton policy

We are committed to respecting human rights within our business and supply chain. The Central Asian states of Uzbekistan and Turkmenistan have been found to use forced labour, and, in some cases, child labour, in the production of cotton, as reported by a number of organisations. We have therefore banned cotton from both countries until such time as independent and credible evidence verifies involuntary or underage labour is no longer used within the cotton sectors of these neighbouring countries. This is communicated to our suppliers via our Cotton Policy.