Like all areas of the business, our retail teams need to react quickly and move fast. We work hard to deliver the relaxed boutique vibe and warm, personal and expert service that our customers love. Our favourite thing in a packed day is just spending time with the customer – who are experts on our favourite subject – Mint Velvet! Whilst our store teams are busy bringing our unique brand ethos to life directly with our customer, our Regional Development Managers touch almost every part of the business. Across a week they'll be pivoting from driving commercial success on their regions to delivering training and collaborating with their head office colleagues to influence our omnichannel performance, using their amazing customer insight and local market knowledge.