DATA PROCESSOR

FUNCTION

PROCESSING ACTIVITIES

Swym Corporation

Operation of Wish List and Back in Stock programmes

Processing of customer email addresses and certain order data for the purposes of:

• Providing customers with a registration service for each programme to enable creation of product wish lists and notification when product comes back into stock;
• Monitoring the programme and safeguarding against fraudulent use of the programme;
• Analysing customer behaviour in relation to their involvement in the programme(s)
• Communicating with customers in connection with operation of the programmes and product selection suggestions; Reporting to Mint Velvet on the performance of the programmes/services

BloomReach B.V.

Email communication

Sending emails on our behalf in relation to your orders, general news and information about Mint Velvet or marketing in accordance with your preferences.

Abacus/Epsilon

Cooperative Databases

Enables us to personalise your shopping experience on our site and to profile our typical customer. As part of the profiling we share your data with carefully selected cooperative database companies who help us to understand your purchasing behaviour and preferences which they then also use to provide us with more targeted prospect data.

They will anonymise and aggregate information at a postcode sector level (not to individual postcode level) to create geographical attributes.

Google Analytics

Web analytics

Service offered by Google that tracks and reports website traffic, on an anonymised basis, which allows us to analyse the performance of our marketing channels.

Processing of customer order information for the purpose of providing a customer returns portal, offering the customer the choice of returns method and carrier.

Sending emails on our behalf in relation to the progress of your returns.

Sending emails on our behalf in relation to your orders, general news and information about Mint Velvet or marketing in accordance with your preferences.

Enables us to personalise your shopping experience on our site and to profile our typical customer. As part of the profiling we share your data with carefully selected cooperative database companies who help us to understand your purchasing behaviour and preferences which they then also use to provide us with more targeted prospect data

Sending mailings on our behalf in relation to your orders, general news and information about Mint Velvet or marketing in accordance with your preferences

When you communicate with us via our Customer Care chat or email service our interactions may, in some circumstances, be powered by AI

Processing of customer email addresses and certain order data for the purposes of:

• Providing customers with a registration service for the referral programme;
• Monitoring the programme and safeguarding against fraudulent use of the programme;
• Analysing customer behaviour in relation to their involvement in the programme including to process and track purchases (non-financial data) to establish eligibility for the rewards under the scheme;
• Communicating with customers in connection with operation of the programme: and
• Reporting to Mint Velvet on the performance of the scheme.

Sending SMS on our behalf in relation general news about Mint Velvet and/or marketing in accordance with your preferences

Operating parts of the service on behalf of Mint Velvet including sending and tracking orders and any returns, communicating with customers, reporting to Mint Velvet on the performance of the service