We want to remind you of the kind of style we stand for, from love-and-wear-always dresses to the perfect pair of trusty jeans – those ones that make you feel amazing each and every time. Here our founders Liz Houghton and Lisa Agar-Rea unpack everything defining our Relaxed Glamour fashion philosophy, with a walk behind the brand and peek at the pieces they’re loving from the spring collection. 

SHOP NEW ARRIVALS

WHAT IS RELAXED GLAMOUR?

“My failsafe wardrobe pick is a perfect white shirt with a twist. We’ve created a feminine version of a traditional gentleman's dress shirt, complete with pintuck detail, deep cuffs and sharp collar. AN AM-TO-PM HERO.”

- Liz, co-founder 

“A good dress makes you feel amazing, so we focus on FLATTERING SILHOUETTES and tones with eternal appeal. A PRETTY GEOMETRIC LIKE THIS WILL ALWAYS BE IN STYLE and I know the print will serve me well season after season if I just change up my accessories.”

- Lisa, co-founder

GETTING DRESSED MADE EASY

"Relaxed Glamour was born around the kitchen table. It answered everything we needed - clothes with a relaxed vibe, nod to the trends and THAT LITTLE BIT OF GLAMOUR.”

- Liz Houghton, co-founder

×