16 Years of Relaxed Glamour
To celebrate, we wanted to remind you of our fashion philosophy with a behind the brand walkthrough from our CEO and Co-founder Liz Houghton. At Mint Velvet, we live and breathe Relaxed Glamour. It’s at the heart of everything we do – from the way we put outfits together to the special details on our garments and how we style with confidence. Relaxed Glamour is more than high-low styling – it’s an attitude.
MAKING SENSE OF FASHION
We want to do the hard work for you and spend hours perfecting every design - taking the time to scrutinise every shape, silhouette, fabric and detail to ensure we always deliver flattering, great-quality, understated luxury.
We design in outfits - whether elevated basics with a twist or standout occasionwear - crafting pieces you can lean on day in, day out, on and off duty. It’s in our ethos to make sense of fashion, translating the trends into wearable clothes and stylish capsule edits that make getting dressing easy.
THE MINT VELVET COMMUNITY
We believe it’s the little things that make life lovely. From our in-store events to our head office brand moments and our complimentary Personal Styling sessions. We want to help you curate a wardrobe that will last, and you’ll love for years to come, so our stylists are always on hand to help you build a forever capsule.
KEEPING FASHION IN CIRCULATION
We want you to love your clothes for longer and keep perfectly good pieces in circulation and out of landfill. Our services help you to extend the life of Mint Velvet garments, like our pre-loved platform RE:LOVED.
Keep your clothes looking their best with our repairs, alterations and tailoring service, powered by The Seam – and join the community swapping and sending back Mint Velvet clothes at one of our RE:MINTED Swap Sessions.
EXPERTS IN RELAXED GLAMOUR SINCE 2009
Discover our capsule wardrobe updaters for now and later…